"In the Tour of Quanzhou Bay International Road cycling race some time ago , the security guard just used Baofeng Electronics’s radio." General Manager of Nanan Baofeng Electronics Co., Ltd. Alex Wang said frankly. Although this cycling race is known as the highest competitive level in Quanzhou history, for BaoFeng Electronics which specialized in two way radio for 15 years, this is not the first time that appearing their products in such a large-scale events.
Alex Wang said that in some film of home and abroad also appeared Baofeng’s radio." He also told to reporters that he traveled to the United States last year, by coincidence, the radio used in the hotel also is come from Baofeng when he passed a remote town.
Then, what is the reason for radio from Baofeng electronic so favored? BaoFeng Electronics has what kind of marketing tips? Reporter recently come to the company and take a closer look.
Leading new trend of digital radio
In the field of professional wireless communications, a global wave of analog to digital whipped up in recent years. Especially in the past two years, with the maturity of technology and demand growth, the application process of digital radio greatly accelerated, which accounted for more than 50% of market share until 2015, " analog to digital" has become an irresistible trend.
"The traditional analogue radio is vulnerable to interference, lower frequency utilization, poorer conversation quality and other shortcomings. But digital radio not only can solve the above problems, in terms of confidentiality is also superior." Alex Wang explained to reporters, as early as 2009, the Ministry of Industry issued a document that require analog radio out of the market within six years and will promote the application and popularity of digital radio. This means that China will fully forbid production and sales of analogue radio.
Therefore, this year is the most critical year of "analog to digital". In order to meeting the era of digital radio, Baofeng Electronics will launch a number of new series of digital products.
There are hundreds of radios on the first floor of the exhibition hall. Alex Wang pointed to a product and said,”this is our latest research and development of mini mobile radio, it is immediately installed and conveniently used as long as accessing to car cigarette lighter”.
“Compared to traditional mobile radio, this device has a mini-appearance and extremely convenient installation within 5 minutes. The most critical is that it can achieve multi-functional in one. Accessories have antenna, microphone, handheld radio and so on. Although Mini mobile radio only in the size of fists, but "perfectly formed."
"This product's consumer groups include tours, self-driving travel, water sports, hiking and so on." Alex Wang exampled, ” if a few friends drive to scenic spot by self-driving and worry about the bad signal in mountain, then this mini mobile radio will play a great role. When the handheld radio connected with mobile radio, it can be used as microphone to achieve long-distance communication; when used alone, it is a multi-functional radio, a few people can maintain contact like the phone in the outdoors. In addition, the mobile radio also have USB interface to meet the charging needs of mobile device, driving recorder or mobile phone. This product is unique in the world, so it gains the recognition of customers both home and abroad in the market.
Mini mobile radio only is a microcosm of technology innovation in Baofeng electronics. For different users, Baofeng Electronics developed different characteristics of product to meet the specific needs of market segments. For example, in order to prevent soaked radio affect conversation effect in the construction site, flood control and rescue, outdoor sports and other fields, they developed waterproof radios. Even in a meter of water, it can keep radio waterproof with 30 minutes. For satisfy user's personalized needs, they developed other different colors, such as camouflage. Two way radio is not only a high-tech product, but also like a cell phone to wear all kinds of "bright colors".
"After transited to digital, radio is not only a simple one, but also can provide customized solutions for the industry system and meet the individual needs." Alex Wang said, as long as the field is required, they can provide customization.
Products are exported to more than 100 countries and regions
As a veteran professional radio manufacturers, Baofeng Electronics’s strength can not be underestimated. Alex Wang said, radio seems simple, in fact, from research and development, design, production to product forming, one-stop line needs almost hundreds of processes. But they can complete independently and implement CNC integration.
Therefore, Baofeng Electronics set up a R & D team of more than 80 people in the field of wireless communications, and introduce advanced production lines from the United States, Japan and other countries. Entering into the production workshop, there are many assembly lines of comprehensive high-speed operation. Meeting the needs of orders intelligently, together with the Internet, Baofeng Electronics sold products to the world. In 2008, Alex Wang who returned from Malaysia, joined the family business. At first, he did not immediately be a business leader, but spent three months to visit more than 40 domestic cities and understand the product market.
Second, he learned the sales experience in company's branch office in Guangzhou. Finally, he returned to the headquarters and gradually work from the grass-roots level to the general manager. In the course of study, Alex Wang not only found a huge foreign market of radio, but also found that quickly open the market through the Internet. Moreover, Changfu Village of Xiamei Town was known as a "radio production base", undoubtedly has a strong geographical advantage.
"Beginning in 2010, the national online businessman and traditional enterprises began to realize advantageous complementarities. Most of online businessman in Chang fu Village also rely on 'hold trees' approach, that is cooperating with traditional enterprises and developing strongly." Alex Wang recalled, in the way of buying goods from Baofeng Electronics, online businessman in Changfu Village almost accounted for 90% market share in domestic market over 5 years. Therefore,it makes this small village well-known through the country, and was named China's "Taobao village" for two consecutive years.
Compared with other manufacturers in supplying goods, Baofeng Electronics not sell all their products to each online businessman in order to avoid low-cost competition , but only to sell them one of the series, each series of online businessman can develop offline sales, but the price must be uniform. "This advantage is that it will not cause each online businessman sell same products, they will operate the product as their own brand, also can provide better after-sales service for customers." Alex Wang said frankly, but the price is Baofeng Electronics must invest a lot of energy into researching and developing new products. For now, they already have more than 300 series of radios.
In order to manage hundreds of online businessman, Baofeng Electronics set up a special team of E-business management, so that products will not overlap. It is worth mentioning that, in addition to the field of domestic E-business, also can see the Baofeng radio in Amazon, eBay and other overseas business platform.
"We have also developed overseas market by attending exhibitions, the domestic and overseas sales markets account for 50% at present.” Under the leadership of Alex Wang, radios of Baofeng Electronic are sold to more than 100 countries and regions, such as USA, Japan, Europe, Southeast Asia, Middle East and Africa and so on.“
"Analog to digital radio is the general trend, we will constantly develop the digital products with the Baofeng’s characteristics in accordance with market demands." Alex Wang said.